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	<title>8th Idea &#187; Zeus Jones</title>
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	<link>http://www.jakeybro.com</link>
	<description>Looking for the infinite 8s</description>
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		<title>Is it Interconnectedness or Selfish Altruism?</title>
		<link>http://www.jakeybro.com/2008/10/13/is-it-interconnectedness-or-selfish-altruism/</link>
		<comments>http://www.jakeybro.com/2008/10/13/is-it-interconnectedness-or-selfish-altruism/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 15:32:00 +0000</pubDate>
		<dc:creator>jakeybro</dc:creator>
				<category><![CDATA[behavior]]></category>
		<category><![CDATA[beliefs]]></category>
		<category><![CDATA[connections]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Adrian Ho]]></category>
		<category><![CDATA[Alex Castellanos]]></category>
		<category><![CDATA[Bill Moyers]]></category>
		<category><![CDATA[interconnectedness]]></category>
		<category><![CDATA[Richard Rodriguez]]></category>
		<category><![CDATA[selfish altrusim]]></category>
		<category><![CDATA[trend]]></category>
		<category><![CDATA[Zeus Jones]]></category>

		<guid isPermaLink="false">http://jakeybro.wordpress.com/2008/10/13/is-it-interconnectedness-or-selfish-altruism/</guid>
		<description><![CDATA[
Image via: www.flickr.com/photos/blaugra/211233265
Adrian Ho at Zeus Jones has raised some interesting questions in the past. Lately, he has posited a hypothesis for this decade&#8217;s &#8220;theme.&#8221;
His excellent post today on interconnectedness as the motivator for this decade makes a lot of sense. As he points out, there are countless examples of the ways in which we [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://4.bp.blogspot.com/_GvcP97RAERM/SPN1GrIEDJI/AAAAAAAAACo/YgEmWUH_4fc/s1600-h/211233265_d783557aea.jpg"><img style="float:center;cursor:hand;margin:0 0 10px 10px;" src="http://4.bp.blogspot.com/_GvcP97RAERM/SPN1GrIEDJI/AAAAAAAAACo/YgEmWUH_4fc/s320/211233265_d783557aea.jpg" border="0" alt="" /></a><br />
Image via: <a href="http://www.flickr.com/photos/blaugra/211233265">www.flickr.com/photos/blaugra/211233265</a></p>
<p><a href="http://zeusjones.com">Adrian Ho at Zeus Jones</a> has raised some interesting questions in the past. Lately, he has posited a hypothesis for this decade&#8217;s &#8220;theme.&#8221;</p>
<p>His excellent post today on <a href="http://www.zeusjones.com/blog/2008/more-on-the-theme-of-the-decade-interconnectedness/">interconnectedness</a> as the motivator for this decade makes a lot of sense. As he points out, there are countless examples of the ways in which we are more overtly relying on one another. From media to motor vehicles, society seems to be moving in the direction acknowledging our mutual and infinite connections to one another.</p>
<p>This movement certainly gives me hope for my family and our place on the planet, but is this a new development or simply the wave from a ripple created long ago?</p>
<p>Interestingly, last night, at a dinner-table discussion with my 86-year-old grandmother, we touched on this exact topic. We talked of her experiences growing up during the depression in a small West Texas town. One of the takeaways from that conversation was the notion that people made do with less and banded together to ensure they all survived.</p>
<p>In addition, I recall a <a href="http://www.youtube.com/watch?v=PS3wPHIKg5s">Bill Moyers interview with author Richard Rodriguez</a>, which suggested the United States has a fundamental cultural contradiction. To poorly paraphrase Mr. Rodriguez, we have a &#8220;pronoun conflict&#8221; &#8212; &#8220;we&#8221; celebrate the &#8220;I.&#8221;</p>
<p><span style="font-style:italic;">The collective right to be self-determining. </span></p>
<p>The unity of individualism.</p>
<p>Rodriguez fears that this lack of tribal/communal support structures will cause continued conflict in the world. As I recall, this interview also contained a sense of hope for the future. The belief that this philosophy will change and the balance will shift back to a reliance on the &#8220;we.&#8221;</p>
<p>Finally, in comments on the ZJ site, I echoed some remarks I heard at the AAAA Account Planning Conference this summer. Alex Castellanos, a Republican campaign strategist, predicted that the world would move toward an era of <span style="font-style:italic;">selfish altruism</span>. He cited the works of Ayn Rand and made the example of barn raising in the early days of western expansion in this country. Castellanos felt that we would help each other in the expectation that assistance would be reciprocated. I&#8217;ll help you raise this barn because I&#8217;m going to need help in a few weeks, too. Clearly a market-driven take on this movement.</p>
<p>So, is this enough evidence to confirm the trend? Is it a return to a bygone era? Selfish altruism?</p>
<p>Or, is interconnectedness the best description?</p>
<p>I don&#8217;t know. Whatever it is, I find it inspiring (and much better than thinking about the financial markets).</p>
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		<title>My Manifesto</title>
		<link>http://www.jakeybro.com/2007/11/14/my-manifesto/</link>
		<comments>http://www.jakeybro.com/2007/11/14/my-manifesto/#comments</comments>
		<pubDate>Wed, 14 Nov 2007 03:01:00 +0000</pubDate>
		<dc:creator>jakeybro</dc:creator>
				<category><![CDATA[beliefs]]></category>
		<category><![CDATA[my manifesto]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[brand new]]></category>
		<category><![CDATA[northern planner]]></category>
		<category><![CDATA[Zeus Jones]]></category>

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		<description><![CDATA[There are a lot of smart people in this business. Northern Planner, Zeus Jones and brand new among many others. I&#8217;ve been reading a lot of their stuff lately and reflecting on many things.
One: it&#8217;s amazing that someone can keep posting regular entries to a blog. It takes so much dedication.
Two: I need to more [...]]]></description>
			<content:encoded><![CDATA[<p>There are a lot of smart people in this business. <a href="http://joymachine.typepad.com/northern_planner/">Northern Planner</a>, <a href="http://zeusjones.blogspot.com/">Zeus Jones</a> and <a href="http://garethkay.typepad.com/brand_new/">brand new</a> among many others. I&#8217;ve been reading a lot of their stuff lately and reflecting on many things.</p>
<p>One: it&#8217;s amazing that someone can keep posting regular entries to a blog. It takes so much dedication.</p>
<p>Two: I need to more clearly define my beliefs when it comes to this communication biz. The world seems to have changed orbit in the last two years and I&#8217;ve been searching for meaning. To that end, I&#8217;ve put together my first attempt at a definition of who I am.</p>
<p>Here goes nothing.</p>
<p><a href="http://1.bp.blogspot.com/_GvcP97RAERM/RzppyQDbGhI/AAAAAAAAAAk/2WOj0AmU83s/s1600-h/sjff_01_img0327.jpg"><img style="float:right;cursor:hand;margin:0 0 10px 10px;" src="http://1.bp.blogspot.com/_GvcP97RAERM/RzppyQDbGhI/AAAAAAAAAAk/2WOj0AmU83s/s200/sjff_01_img0327.jpg" border="0" alt="" /></a><br />
Throughout my career, I&#8217;ve connected buyers more closely with sellers by solving my clients&#8217; marketing problems with strategic thinking and tactical innovation. I&#8217;ve been plying my trade in &#8220;traditional&#8221; advertising agencies for 14 years and have realized that business model doesn&#8217;t match my passions any longer. The world has changed dramatically and my desire to actively participate in this revolution requires a more progressive business climate.</p>
<p>• I believe in knowledge, experience and collaboration.<br />
• I question everything and know there&#8217;s more than one answer out there.<br />
• I am a fervent believer in expression and constantly seek to build relationships.<br />
• I can manage projects.<br />
• I can synthesize new information and effectively communicate it to others.<br />
• I present very well.<br />
• I always want to turn the rock over and consider it from the perspective of the worm.</p>
<p>The fire still burns inside of me and I want to pass the light on to others. (Care to join hands and sing Kumbaya?)</p>
<p>In many ways, I wrote this from a professional perspective, but so many of my thoughts work for the personal sphere as well. Pollyanna? Maybe. This stuff has been floating around my head lately and I just had to get it down somewhere.</p>
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