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	<title>8th Idea &#187; sustainability</title>
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	<description>Looking for the infinite 8s</description>
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		<title>Molecular Musings</title>
		<link>http://www.jakeybro.com/2008/04/30/molecular-musings/</link>
		<comments>http://www.jakeybro.com/2008/04/30/molecular-musings/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 20:25:00 +0000</pubDate>
		<dc:creator>jakeybro</dc:creator>
				<category><![CDATA[technology]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[molecular microprocessors]]></category>
		<category><![CDATA[sustainability]]></category>

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		<description><![CDATA[So, according to this article in today&#8217;s New York Times, molecular microprocessors have been a concept for some time. Not to bury the lead, but HP has finally found a way (at least applied for a patent to stake the claim) to make this concept a reality. Where does this intersect with marketing and the [...]]]></description>
			<content:encoded><![CDATA[<p>So, according to this <a href="http://www.nytimes.com/2008/05/01/technology/01hp-Web.html?ex=1367294400&amp;en=94a866b1ab9f12d2&amp;ei=5124&amp;partner=permalink&amp;exprod=permalink">article in today&#8217;s New York Times</a>, molecular microprocessors have been a concept for some time. Not to bury the lead, but HP has finally found a way (at least applied for a patent to stake the claim) to make this concept a reality. Where does this intersect with marketing and the marketing function as a service? Will we be able to embed these organic processors into product designs that change the makeup of the product based on decisions made? Will they allow us to create perpetually regenerating products that reduce waste? How will people become even closer to brands with these nano-processors? Or, will they just enhance what we&#8217;ve already got to allow more efficient design, energy consumption, etc.?</p>
<p><span style="font-style:italic;">image: Atom Tat by edgeplot via <a href="http://flickr.com/creativecommons/">Flickr</a></span><br />
<a href="http://2.bp.blogspot.com/_GvcP97RAERM/SBjjOVwmWCI/AAAAAAAAABs/tvX8iJygq3s/s1600-h/1529475806_3dd547c6a6_m.jpg"><img style="float:left;cursor:hand;margin:0 10px 10px 0;" src="http://2.bp.blogspot.com/_GvcP97RAERM/SBjjOVwmWCI/AAAAAAAAABs/tvX8iJygq3s/s320/1529475806_3dd547c6a6_m.jpg" border="0" alt="" /></a></p>
<p>As technology shrinks in size and expands in capacity, it seems that we become ever more reliant on human contact. The closer the mechanism gets to the nucleus of the atom, the more embedded technology becomes in our lives and the more it allows us to connect with those of like mind to us.</p>
<p>I&#8217;m wandering here, but I&#8217;m also wondering.</p>
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		<item>
		<title>Packaging as a Service</title>
		<link>http://www.jakeybro.com/2007/12/20/packaging-as-a-service/</link>
		<comments>http://www.jakeybro.com/2007/12/20/packaging-as-a-service/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 04:15:00 +0000</pubDate>
		<dc:creator>jakeybro</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pangea organics]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[soap]]></category>

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		<description><![CDATA[I&#8217;m a bit of a fan of Zeus Jones. They seem to have a constant flow of interesting ideas centered on the idea that good marketing should provide much more than just a message &#8212; it should provide a service if it is to be truly relevant and successful in the long-term.
One of the nice [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m a bit of a fan of <a href="http://zeusjones.blogspot.com/">Zeus Jones</a>. They seem to have a constant flow of interesting ideas centered on the idea that good marketing should provide much more than just a message &#8212; it should provide a service if it is to be truly relevant and successful in the long-term.</p>
<p>One of the nice parts about this time of year is it causes me to be in a retail environment with a much different perspective. When it comes to shopping, I tend to be a creature of efficiency. Get in. Stalk the prey. Put it in the cart. Pay. Leave. However, when I&#8217;m out with the family and picking over the retail offerings, it puts me in a different mindset. For some reason (circumstances, perhaps?), I find myself looking at shopping in an entirely new way. I browse. I think of people other than myself. I look for the unique. I shop.</p>
<p>At a recent excursion with wife and child 1 and child 2, I happened upon a product that I thought exemplified Zeus&#8217; philosophy. <a href="http://www.pangeaorganics.com/">Pangea Organics</a> makes a nice bar soap. (We chose Indian Green Tea with Mint and Rose Petals &#8212; you should smell me in the morning!) The packaging design is simple, intriguing and functional. That&#8217;s because, according to their Web Site, it is made using a &#8220;Zero Waste process and 100% post-consumer paper <span style="font-style:italic;">and organic seeds like basil</span>.&#8221; [my emphasis]</p>
<p><a href="http://4.bp.blogspot.com/_GvcP97RAERM/R2nw5WGPDiI/AAAAAAAAABU/p6e83j560Jk/s1600-h/PangeaOrganicsNature--.jpg"><img style="float:right;cursor:hand;margin:0 0 10px 10px;" src="http://4.bp.blogspot.com/_GvcP97RAERM/R2nw5WGPDiI/AAAAAAAAABU/p6e83j560Jk/s320/PangeaOrganicsNature--.jpg" border="0" alt="" /></a></p>
<p>Once you&#8217;ve place the soap in the dish, you soak the package in water and plant in the ground. In a while, you have a living, breathing, carbon-dioxide-eating herb.</p>
<p>I think that&#8217;s swell.</p>
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