Christopher Rice wrote an extremely thought-provoking post recently in his Culture Hacker blog.
In it, he proposed that script writers think about writing cross-platform characters with rich pasts and futures. This way, the stories would contain even more dimension and the characters would be infinitely more compelling.
…the form of storytelling is evolving, which means producers, agents, and everyone that comes in contact with your story, in addition to your audience, will be expecting it just as they expect interesting characters, dialogue they’ve never heard before, and situations that they’d either hate or love to experience.
I think it is quite smart. And, of course, I want to consider it in the context of the characters I work with every day — brands.
All brands in the market have a real (as opposed to a fictional Hollywood invention) past and a real present. While some are certainly more compelling than others, are their back-stories and present-day tales contextually rich? Can they be made deeper and more meaningful in a responsible, authentic way? Or, if we tinker with the history, does it tarnish the future?
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