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	<title>8th Idea &#187; pangea organics</title>
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	<description>Looking for the infinite 8s</description>
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		<title>Packaging as a Service</title>
		<link>http://www.jakeybro.com/2007/12/20/packaging-as-a-service/</link>
		<comments>http://www.jakeybro.com/2007/12/20/packaging-as-a-service/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 04:15:00 +0000</pubDate>
		<dc:creator>jakeybro</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[organic]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[pangea organics]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[soap]]></category>

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		<description><![CDATA[I&#8217;m a bit of a fan of Zeus Jones. They seem to have a constant flow of interesting ideas centered on the idea that good marketing should provide much more than just a message &#8212; it should provide a service if it is to be truly relevant and successful in the long-term.
One of the nice [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m a bit of a fan of <a href="http://zeusjones.blogspot.com/">Zeus Jones</a>. They seem to have a constant flow of interesting ideas centered on the idea that good marketing should provide much more than just a message &#8212; it should provide a service if it is to be truly relevant and successful in the long-term.</p>
<p>One of the nice parts about this time of year is it causes me to be in a retail environment with a much different perspective. When it comes to shopping, I tend to be a creature of efficiency. Get in. Stalk the prey. Put it in the cart. Pay. Leave. However, when I&#8217;m out with the family and picking over the retail offerings, it puts me in a different mindset. For some reason (circumstances, perhaps?), I find myself looking at shopping in an entirely new way. I browse. I think of people other than myself. I look for the unique. I shop.</p>
<p>At a recent excursion with wife and child 1 and child 2, I happened upon a product that I thought exemplified Zeus&#8217; philosophy. <a href="http://www.pangeaorganics.com/">Pangea Organics</a> makes a nice bar soap. (We chose Indian Green Tea with Mint and Rose Petals &#8212; you should smell me in the morning!) The packaging design is simple, intriguing and functional. That&#8217;s because, according to their Web Site, it is made using a &#8220;Zero Waste process and 100% post-consumer paper <span style="font-style:italic;">and organic seeds like basil</span>.&#8221; [my emphasis]</p>
<p><a href="http://4.bp.blogspot.com/_GvcP97RAERM/R2nw5WGPDiI/AAAAAAAAABU/p6e83j560Jk/s1600-h/PangeaOrganicsNature--.jpg"><img style="float:right;cursor:hand;margin:0 0 10px 10px;" src="http://4.bp.blogspot.com/_GvcP97RAERM/R2nw5WGPDiI/AAAAAAAAABU/p6e83j560Jk/s320/PangeaOrganicsNature--.jpg" border="0" alt="" /></a></p>
<p>Once you&#8217;ve place the soap in the dish, you soak the package in water and plant in the ground. In a while, you have a living, breathing, carbon-dioxide-eating herb.</p>
<p>I think that&#8217;s swell.</p>
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